Premise

If you are one of those who think that I have nothing to hide surely this digital disclosure pill is not for you, the risk is that you are already digitally dead! The hope is that you can strengthen your awareness, the digital world is as wonderful as it is dangerous. We click every day without giving ourselves a moment to think, we can make mistakes believing we have done the right thing and then you get pissed off a moment later for an improper click.

Angelo Dalle Molle

Angelo Dalle Molle (Mestre, 1908 – 2002) was a visionary humanist and entrepreneur who invented the bitter Cynar with his famous slogan against the wear and tear of modern life click here.

scientific progress in general and that achieved in particular in the IT sector must not enslave man but rather be at his service (A. Dalle Molle)

In 1971 he created a foundation based in Lugano, which aims to promote quality of life through scientific progress, particularly in the field of new technologies.

We protect ourselves from advertising invasiveness

That Google has camouflaged (concealed) its illegal advertising tracking system to mitigate the accusations click here , giving the appearance of greater control on the part of the user, but we see in simple terms how it works.

Google is not a saint

You imagine that your Google account in combination with all connected devices (fixed and mobile) has under the skin a string made of characters and numbers that identifies your identity. ATTENTION it is not only Google that feeds on this information but also third parties can draw on the tracking information. If you want to learn more about the evolution (digital refinement) of Google Analitycs click here.

Now it comes the best part about how to create your profile and how it becomes desirable data, BIG DATA, I give an example of some applications that we use daily, I leave the reader with thoughts on the other apps he uses.

  1. Google-Advertising-ID - your digital identifier generated and managed by Google that knows everything about you, retrieves all the history of your devices from the cloud (photos, emails, calendar, appointments, movements, web searches, collection of opinions etc.).
  2. Google-Advertising-ID - you reader that laughs through gritted teeth because you use iPhone, you do not know that by installing Google software you too are tracked, not only by Apple,** but also by Google. And you that use Samsung, Xiaomi and other Chinese and Korean stuff will be the same thing.
  3. Google-Advertising-ID - Facebook uses the ID and thanks to this unique identifier it can pass it off with other applications.
  4. Google-Advertising-ID - WhatAapp uses it in its application.
  5. Google-Advertising-ID - Meta is the company formed after Facebook bought the WhatAapp app for 19 billion dollars… why in your opinion? For Big Data.
  6. Google-Advertising-ID - Facebook (Meta) now knows your cell phone number and the history of all your phone numbers (even if you forgot to insert them in your FB profile), your geographic location, your contacts and more that I won’t tell you for not to make you feel bad!

We measure our state of digital genuflection

Toolz is a tool that allows you to test how exposed your device is to the tracking. You must to check within your home network but also with the data network on all connected devices in order to understand how to start to protect yourself from intrusive advertising, click here to run the test.